Few things are more fun than walking out of the salon with a fresh perm. You finally have those beautiful, curly strands that you’ve always wanted. But they don’t stay that way forever, so you must ...

Perms (short for permanent) are a hair treatment that alters the curl pattern and texture of hair via chemical intervention. While perming kits are sold at beauty supply stores for DIYing, they’re a ...

Back in the Eighties no self-respecting fashion victim of either sex would be seen dead without a perm, frosted highlights and a shell-suit. For 20 years the crime against hair fashion embodied by the ...

Flat roots have officially earned their place on the long list of beauty problems we’re exhausted from negotiating every morning. There’s the volumising shampoo that only works under mysteriously ...