Getting email personalization right — and, more importantly, implementing it at scale — is what can really move the needle ...

As individuals interact with their world—at work and at home—they produce vast amounts of data on the things they buy and the services they use. Modern, tech-forward companies can gather and analyze ...

If companies know so much about their customers, why does personalization still feel so limited? Data alone doesn’t tell us a ...

While personalization has become table stakes in customer experience, the risks associated with it are becoming harder to manage. “When we first started seeing personalization, people often described ...

Customers want personalization done right. Our survey consistently shows that more than 80 percent of customers want companies to use their personal data to make their experience better. But it also ...

Personalization is nothing new. After all, we've been adding names to email marketing campaigns for years, right? But it is changing, and B2B companies in particular need to be paying attention. B2B ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Eric Schurke As we move ...

Modern marketing is all about the use of personalization in business. You see examples of this across the landscape now – companies are personalizing face coverings, T-shirts and Halloween costumes to ...

Personalization should be built around developing empathy. It’s about understanding your customers. I recently took part in a panel discussion on personalization in the retail industry. The panel ...

Google’s new Gmail AI personalization features are raising privacy concerns. Here’s what users should know and how to review ...

Better late than never.