New API upgrades enable real-time personalized visuals without the overhead of manual design workflows. Targeted visuals are key to driving deeper engagement, improving relevance, and increasing ...

A new technology designed to deliver faster dynamic personalization on websites was launched last week by Jamstack pioneer Netlify. Instead of relying on heavy client-side JavaScript or having to wait ...

Adobe Summit 2024 put individualized digital experiences on full display. Personalization at scale is exceedingly difficult. By applying artificial intelligence, Adobe Systems Inc. showed off its ...

We asked marketing experts why they need large scale personalization and how they’re scaling the personalization strategies at their companies. Today’s brands are producing an enormous amount of ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. One of the key promises of AI is the ability to personalize the entirety of your marketing ...

Brands are facing a relevancy crisis. Although digital experience has become the competitive frontline, it's so noisy and crowded that traditional digital channels have lost their effectiveness.

While every brand wants to deliver personalization at scale for customers, they often face challenges that fall into three broad categories. McKinsey & Company has called personalization at scale the ...

AI is rapidly changing how content is produced and how brands connect with customers. It's also helping behind the scenes, providing better asset tracking and automating manual tasks. During an ADWEEK ...

Customers expect content tailored for them. In fact, 71% of consumers say it’s “critical” for brands to anticipate their needs and serve relevant content in the moment. But only 34% believe brands ...