Tension: We segment customers to personalize marketing, yet most segmentation strategies reveal how little we understand ...

In the 2002 film "Minority Report," the lead character, played by Tom Cruise, undergoes an eye transplant. As he runs through a shopping mall in 2054, he is bombarded with advertisements and ...

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Adobe has unveiled an advanced suite of predictive AI agents that are reshaping how businesses manage marketing, creativity, and customer experiences. These tools, seamlessly integrated into the Adobe ...

Data-driven customer segmentation allows you to analyze if there are several distinct groups in your addressable market and what they are. Customer-centricity is the process of continuously optimizing ...

SUSSEX, Wis.--(BUSINESS WIRE)--Quad/Graphics, Inc. (NYSE: QUAD), a global marketing experience company, has developed a specialized attitudinal model that helps health insurers drive deeper ...

Longer sales cycles, larger buying groups ... you name it, and today’s B2B marketers are facing it. While the average sales cycle takes 84 days, higher annual contract values can take upwards of 170 ...

In mission-driven organizations—whether leading a national non-profit or scaling an advocacy campaign—the most precious resource isn’t funding. It’s focus. Every moment spent chasing the wrong lead ...

Dr. Bin Tang, Founder & CEO of Noah Digital, is an internationally recognized AI & digital marketing leader & author of “Local to Global.” For years, digital marketing has been synonymous with ...