A customer normally buys a cup of coffee and one doughnut on the way to work in the morning. However, for one day only, the coffee shop has dropped the price of doughnuts by 30 percent. The customer ...

Finding the right price for your goods and services is essential to maximizing your revenues, and one of the key factors in making this determination entails using price elasticity to predict marginal ...

Price elasticity is a marketing theory that tries to calculate the magnitude of consumers' reactions to a company's change in prices. For instance, it can help a company like PepsiCo (NASDAQ: PEP) ...

Forbes contributors publish independent expert analyses and insights. The formula chosen by the company for the premiere is striking: it will be available through the Video On Demand section of ...

The economic concept, which describes consumers’ sensitivity to prices, is a hot topic as inflation soars and executives fret about profits. By Jason Karaian and Veronica Majerol S&P 500 company ...