“You can’t always get what you want. But if you try sometimes, well, you might find you get what you need.” —Mick Jagger and Keith Richards While I doubt challenging workplace conversations served as ...

I have observed over the years how the art of persuasion can alter results in different sectors. Here are five evidence-based ...

ion is to move people in your direction and lend assent to your ideas, proposals and recommendations without changing the merits of those ideas, proposals and recommendations," said Cialdini, author ...

Power and influence—the words often conjure images of nefarious individuals employing Machiavellian tactics to manipulate people and events in order to selfishly get their way, often at the expense of ...

How can you change someone’s mind? And how are you swayed by others? Persuasion refers to the influence people have on one another—changing someone’s beliefs, decisions, or actions through reasoning ...

Giuseppe Caltabiano, head of content strategy for EMEA and APAC at Contently explains some of the psychological principles that drive people to engage in your marketing. As marketers, it’s critical to ...

Bad pitches ruin good products. That much has been true since the dawn of sales and isn’t changing anytime soon. What has changed, though, is that the average salesperson can’t rely on their ...

When we talk about conversions, we are, most of the time, discussing ways we can be more persuasive, more influential. We’re interested in meeting the needs of customers, fans, and followers and doing ...

About 32 years ago, I attended a downtown big shot awards dinner. My networking model is a simple one. I buy the ticket, I get there 15 minutes before it is supposed to start, I work the room, and ...

The science of persuasion by Robert Cialdini is very effective in influencing social media strategy. I originally got into marketing because I thought it was the most practical application of ...