It is easy to be myopic when you’re the head of product or technology at one of today’s fast-paced ad tech organizations, working to develop products that meet the needs of very specific stakeholders.

Planning and building a new product is an exciting time for a company—particularly for the project lead tasked with shaping and leading the initiative. It’s good to get the input of multiple ...

From the executive team to sales and marketing to end-users, a variety of stakeholders plays a vital role when it comes to the development of new technology products. It’s important to review all of ...

Understanding your stakeholders is a crucial part of project management. If you don’t carefully manage stakeholders and their concerns and expectations, you risk generating backlash to your project, ...