Happy customers are customers who feel taken care of. They trust in your expertise when they have questions about your products and services. This trust is part of the relationship-building process, ...

Shift in marketing approach: Smart companies are reshaping go-to-market strategies around buyer self-service. Emphasis on making products easy to evaluate and buy through effective "product answers." ...

Product Knowledge Panels may be the first place shoppers encounter information about a product they’re interested in — and, they may never need to leave the Knowledge Panel to conduct their research, ...

Not all departments within a company are created equal. While marketing, design and customer support are there to help out, the main driving force of a company is its sales department. And even though ...