Discover how coupons can increase store traffic, customer loyalty, and sales. Weigh the pros and cons to boost profitability in your business strategy.

Explore how promotional budgets are crafted, allocated, and adjusted to market effectively in today's digital landscape.

Cross-promotion is more than a marketing trend. It’s a strategic way to expand reach, strengthen credibility and create ...

With more consumers shopping online, there’s a proliferation of discount codes (such as SAVE20, 25OFF, FREESHIP) enticing them to buy. The frustration: You fill your cart, prepare to check out, apply ...

For decades, blue and white paper coupons defined Bed Bath & Beyond’s brand, popping up everywhere from the movie “Old School” to notorious mobster Whitey Bulger’s junk drawer. But the iconic 20%-off ...

Few would dispute that promotion in the technology sector is a formidable challenge. Yet, with the right mindset and a relentless commitment to your brand, even the most competitive markets can be ...

2020 has been a banner year for businesses, and the pandemic taught us that digital-first selling is here to stay. Instead of hosting events or investing in outbound public relations (PR) strategies, ...

To help you adopt the best approach to an equitable and transparent process in promotions, we asked HR managers and business leaders this question for their best insights. From bringing a marketing ...

You may want to show your appreciation to business partners with gifts, hampers etc? Or do you want to promote your brand and acquire customers using promo items, or are you planning a wedding or ...