Traditionally, the best shaving cream for men is the one they already have. It’s a habitual product that can easily become part of a grooming routine and stay there. I reckon you know a man whose ...

To this day, the guiding principle of Proraso remains the same as when it was indicated by Piero Martelli in 1948: to create quality products that make shaving enjoyable and flawless, in the ...

If you choose to shave, ingrown hairs are common but can be prevented — or at least you can reduce the frequency of them showing up on your skin — by investing in a high-quality razor, practicing good ...

There is, perhaps, no task more annoyingly mundane than shaving. Applying gel or cream to your face and removing thick stubble with a sharp razor requires a level of frequency, care and precision that ...

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From the pleasant fragrance to the superior performance, there's a reason why Proraso has dominated for over 60 years. Shaving cream, $10 Italian men use cologne like an accessory. If you want to ...