Rainbow Loom is not just a craft set. It may also be a portal to digital literacy. When I recently bought Rainbow Looms for my two sons (6 and 8), I discovered that this is really a tangible/virtual ...

The other day, my seven-year-old son asked me for a Rainbow Loom. If you don’t know what that is, you don’t have children under age twelve. The Rainbow Loom is the toy of the season, a contraption for ...

Toni Notarangeli thought she’d misheard when her 8-year-old son Angelo begged her for a toy he just had to have: a plastic loom that helps kids weave colorful rubber band bracelets. Angelo likes to ...

I was delighted to see the Duchess of Cornwall wearing a Rainbow Loom bracelet on her Canadian tour (pictured below). Since Camilla is the grandmother of a seven-year-old girl, my suspicions are that ...

The heartwarming story of Rainbow Loom and how its inventor, Choon Ng, engineered one of the hottest fads since Beanie Babies using strategies he learned at Nissan. Choon Ng, a Malaysian immigrant, ...

A company that sells Rainbow Loom, a toy that transforms colorful rubber bands into intricate bracelets, key chains, rings and accessories, rose from humble beginnings to a profitable pop culture ...

Beloved by kids and the bane of parents and teachers, Loom Bands – or Rainbow Loom - is the playground craze that has taken over the planet. But what are they, and where did they come from? Chances ...

Six-year-old Max Wilford is on a quest of Guinness proportions. The goal: create the world’s largest Rainbow Loom chain ever. In a week, Max will celebrate his seventh birthday by hosting Loom-A-Thon ...

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