Tracking matches the unique identifier to the correct person in a referral tracking system like Google analytics then gets links them to the referred person. Once the person who was invited makes a ...

When a business wants to generate high-quality leads, one of the strategies that it turns to is referral marketing. And it’s not hard to see why. Referral marketing is known for having four times ...

Opinions expressed by Entrepreneur contributors are their own. Q: I’ve been promoting my business more and more by word-of-mouth through some networking groups I belong to, but I’m having trouble ...

In most industries, job recruiting is conducted entirely online. This makes it easier to screen applicants and move the top candidates through your interview process. However, online job applications ...

Google has quietly announced in its Google News forum that they have added a new URL referrer source that news publishers should begin tracking to get a “comprehensive view of traffic from Google News ...

An advertising emissions measurement tool has been introduced by Channel 4 Sales – it claims it as a first for a major broadcaster. Channel 4’s commercial team will be able to offer advertisers ...

There are several reasons to track referrals. It helps you identify who needs to be rewarded and when. More importantly, having a referral tracking system allows you to make smarter choices that can ...