A few years ago, “data clean rooms” were all the ad tech trades could talk about. The  relatively new technology was one that ...

Last year, international food giant Kellanova (part of the company formerly known as Kellogg) was hoping to improve sales of its Special K cereal in the U.K. as competition increased. Their hypothesis ...

Data Hub provides deeper insights into first-party grocery shopping data and customer behaviors, including lifetime value and ...

At CES 2026, Instacart (Nasdaq: CART) unveiled Data Hub, its new clean room solution that gives consumer packaged goods (CPG) ...

Data clean rooms have become a major topic of discussion amid ongoing regulatory changes and evolving industry policies. As advertisers navigate these shifts, it’s important to take a step back and ...

The way marketers use data is shifting fast, mainly because of privacy laws like GDPR and CCPA. Companies are under pressure to find new ways to analyze performance, target audiences and share data — ...

CHICAGO--(BUSINESS WIRE)-- NIQ, a leading consumer intelligence company, today announced the launch of its data clean room on Snowflake, designed to enable both data enrichment and outcome measurement ...

LiveRamp Holdings, Inc. (NYSE:RAMP) is one of the small-cap tech stocks hedge funds were buying in Q2. On October 23, 2025, LiveRamp announced it had expanded the measurement capabilities available to ...

The retail media landscape has rapidly transformed from a niche digital advertising avenue to a significant force, challenging even the dominance of… Get free access to tactical tips, invaluable ...