Fashion and retail are part of the Roblox DNA — and now they’re about to power the next phase of the gaming platform’s evolution. Roblox has been giving users ways to style their game characters, or ...

Gucci has opened a persistent digital space on Roblox, per a press release shared with sister publication Marketing Dive. Previously, the luxury brand opened the Gucci Garden in Roblox in May 2021. A ...

Digital gaming platform Roblox has been toying around with real-world commerce integrations for a while, but now the company is getting serious with the addition of two new features: Commerce APIs ...

Chris has been playing games for over 20 years going back to the NES. His favorite genres of games are MMOs, ARPGs, Survival Crafters, and Mobile Games of all kinds. With over 5,000 hours in Roblox ...

Roblox has announced a new commerce integration with Shopify that will allow brands with Shopify storefronts to sell physical items directly in their Roblox games. Shopify plans to begin piloting the ...

Roblox Corp. (RBLX) CEO David Baszucki stated during the earnings call on Thursday that second-quarter (Q2) bookings marked a 51% surge year-on-year (YoY) fueled by momentum in key markets like Japan, ...

JPMorgan acknowledged that Roblox saw robust engagement during 2025 due to breakout experiences. ・The firm said the viral ...

Video game companies are gaining popularity with retail investors, with the signal coming from a pickup in purchases in shares of game platform Roblox, among other names, according to VandaTrack. In a ...