In 2017, “new retail” began appearing in Alibaba’s earnings reports. Coined by the Chinese e-commerce behemoth, the term “new retail” refers to the seamless integration of online and offline retail.

For many brands, retail strategy begins behind a screen: spreadsheets, decks, keyword tools, outreach lists, etc. And while these are part of the process, none of them replace the most important ...

Costco, with its vast warehouses and enticing deals, has become a retail giant, drawing millions of shoppers. However, beneath the surface of its expansive aisles lies a sophisticated strategy ...