Did you know that 98% of visitors leave your site before converting? With the staggering number of visitors who just don’t convert, it’s important that you find ways to capture their attention ...

The new tools come at a time when Pinterest — and social media overall — are in a state of transformation. While Facebook remains at the top of the social media universe, the company is consolidating ...

Demandbase, a targeting and personalization platform, launched B2B Retargeting, which is designed to help B2B marketers maximize their ROI for company-targeted advertising. The new Demandbase solution ...

In a time when almost all ecommerce players use retargeting as a way to multiply their revenue, the smarter your approach is, the better. In this highly competitive environment, marketers are shifting ...

As the mobile app market matures, vendors are taking note and offering tools to help app developers drive more engagement among their existing users. One such company is mobile app marketing firm ...

Adiant, the tech parent company to the Adblade.com ad network, plans to roll out a self-service retargeting tool allowing brands to pay for ads with a credit card or PayPal account. Ash Nashed, Adiant ...

FetchBack has unveiled a tool dubbed Keyword Retargeting that lets publishers and advertisers serve ads based on specific keywords related to user intent and preferences. Unlike typical retargeting ...

LinkedIn is announcing some new features for advertisers — retargeting capabilities tied to video ads and lead-generation forms, as well as new brand safety integrations for the LinkedIn Audience ...