A new study shows how cues like sounds and images influence decisions and make changing habits difficult over long time.

This study helps understand why some people repeatedly make poor decisions and may be helpful in developing strategies to ...

Have you ever wondered why you or your friends keep making bad decisions? The answer might not be as simple as you think, because it might come down to a biological cue that affects the choices you ...

If you've heard of two of the brain's chemical neurotransmitters, it's probably dopamine and serotonin. Never mind that glutamate and GABA do most of the work - it's the thrill of dopamine as the ...

Some individuals rely heavily on visual and sound cues when making decisions, and this sensitivity can lead to persistent maladaptive choices.

The buzz of a notification or the ding of an email might inspire excitement—or dread. In a famous experiment, Ivan Pavlov (pictured) showed that dogs can be taught to salivate at the tick of a ...

The ability to make the connection between an event and its consequences -- experts use the term associative learning -- is a crucial skill for adapting to the environment. It has a huge impact on our ...

A research team from The University of Texas at El Paso has made strides in understanding how memories are formed through the brain mechanisms of fruit flies, findings that could enhance our ...