Innovative ideas for big data and predictive analytics in a digital world. Visualization via a light bulb as vector illustration Salesforce rolled out a revamped version of its customer data on ...

Some of Salesforce Marketing Cloud’s new products, rolled out Wednesday, seem to mimic the capabilities of a data management platform (DMP) – software historically absent from the stack. Salesforce’s ...

The increased popularity of highly targeted and personalized marketing strategies has meant that marketers are under pressure to expand their existing skill set. By utilizing DESelect, they can avoid ...

The announcement was made today at Salesforce ExactTarget Marketing Cloud's Connections in Indianapolis. Connections is the premier digital marketing industry conference, providing three days of ...