The holidays are a great time for marketing thanks to one of the greatest business icons in history: Santa Claus. No matter what they call it, Santa Claus, Father Christmas, Saint Nicholas, etc., it ...

Few brands are so deeply associated with Christmas imagery as Coca-Cola. Over the course of almost a century, Coke did not simply create marketing around Christmas, they created Christmas marketing.

Coca-Cola didn’t just become the world’s biggest drink by accident. The company used aggressive marketing, addictive ingredients, and political influence to dominate every country it entered. From its ...