“Right now we’re trying to catch disinformation campaigns,” said David Waldrop, CEO and Founder of ICG Solutions based in Potomac, Maryland. Waldrop is talking about his latest project in big data ...

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Sentiment analysis — a technique that uses natural language processing (NLP), machine learning (ML) and AI to gauge emotions in customer interactions — has emerged as a powerful tool for uncovering ...

Better customer retention. By identifying dissatisfaction early, sentiment analysis aids proactive interventions, which helps to reduce churn and improve loyalty. Transformative business insights.