The phrase, “I’ll have a Coke” is more than just a string of words to quench a thirst. When people step up to a Freestyle machine, it is an opportunity to pour their creativity into that cup. With ...

Add Yahoo as a preferred source to see more of our stories on Google. Pepsi is taking another shot at its chief competitor with a summer marketing effort riffing on the iconic “Share a Coke” campaign, ...

Look, Pepsi, we've been through this. The brand has an insatiable appetite for poking fun at Coca-Cola in its ads, which only serves to emphasise its position as the underdog. And while Coke's recent ...

This spring, Coca-Cola revived its popular “Share a Coke” campaign, with a digital marketing focus designed to reach a new generation. Now Pepsi would like a word. The cola brand launched a summer ...

Finding your name on a Coke bottle might feel like magic—but behind it is a mix of data, culture, and creativity. For the latest chapter of Share a Coke, Coca‑Cola went deeper than ever before, using ...

Taylor Montgomery, who was recently elevated into the global chief brand officer role, discusses how the chain is capitalizing on global food trends and spreading its rebellious marketing attitude.

Coca-Cola Nigeria has relaunched its “Share a Coke” campaign, an initiative aimed at reigniting the culture of connection, community, and shared moments among Nigerians through an innovative ...