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“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is by Paul Bannister, co-founder and executive vice president at CafeMedia. Over the last few years ...

Simplicity is the new thing. Quality is so over and innovation is fading into everythingness. We’ve all but given up on trust so I guess that just leaves us with getting more by doing less. Wasn’t ...

Do people want a simple life? Or do they want the complex life made simple? A few years ago I read an article about the failure of Lively, Google's attempt at creating a virtual world / environment, ...

Science is a simple pleasure--the simpler, the better. In fact, simplicity is often invoked as the gold standard of a sound theory. As Einstein put it: “Make everything as simple as possible, but not ...

In my effort to get my Fiancee into gaming I have tried every type of game imaginable. I started with the DS and Nintendogs, but her REAL dog, a pug, made her feel guilty about paying attention to a ...