Pharma advertisers can now connect social media campaign performance to real-world patient outcomes for the first time ever. PHILADELPHIA, PA, UNITED STATES, March 5 ...
Meta is making a change to how it reports click-based attribution. Starting later this month, Meta advertisers will no longer only see “click-through attribution.” Instead, Meta will segment the ...
• Closed-loop measurement in walled gardens: Track the path from a social media impression to a prescription or health claim. • HIPAA-compliant analytics: Perform complex attribution modeling in a ...