First off, what is a perm? A perm (short for permanent hairstyle) uses chemicals to change the texture of your hair. The process involves breaking down the molecular bonds in each strand and resetting ...

Perms are often sought after as the solution to limp and lifeless hair. Although most of us associate perms with long, flowy curls, it doesn’t always have to be long. Short perms are becoming more and ...

Much like the return of the relaxer, the rise and return of the perm has been a quiet reemergence — almost the Abercrombie & Fitch of hair treatments. Much like Abercrombie, perm solutions have ...

Once it was worn by everyone, from Raquel Welch and Kelly McGillis to Diego Maradona. It seemed no one - footballers, film stars, rock stars - could escape the lure of the spiral perm in the late ...