Spirte and Slice both promise to deliver a thirst-quenching lemon-lime soda, but other than that, how are the two brands ...

Coca-Cola (KO) is refreshing the Sprite brand this year as it looks to sharpen its identity for a new generation while also ...

The fast food chain wants to become the destination for specialty beverages by building off customers' love for its spicy Sprite and Hi-C Orange Lavaburst ...

When Sprite hired an ad agency to work on the brand in the late 1960s, it created an identity with green labels to emphasize the green bottle—which the brand had used since it launched a few years ...

Coca-Cola Classic continues to reign as the top carbonated soda brand in the United States. But longtime rival Pepsi has climbed back up the ranks.

See more of our trusted coverage when you search. Prefer Newsweek on Google to see more of our trusted coverage when you search. Sprite will no longer be sold in its iconic green plastic bottles in ...