There are a lot of brands that boast about their American heritage, even if they’re only a few decades old. Then there’s Stetson. The quintessential Western brand was founded in 1865 by John B.

Note: This story has been updated to correct G. Henry Stetson's role with the John B. Stetson Company following his father's death, and the company that manufactures Stetson hats. DELAND − Long before ...

One of the great aphorisms of all time is that which describes the affectations of an upward climber (and maybe George Santos): all hat and no cattle. While this column won't help with the cattle, it ...

Beyoncé, Jeff Bezos, Barbie and Ken and the characters on “Yellowstone” all have one thing in common: In the past few years, they’ve worn Stetson cowboy hats. Once considered a niche accessory, cowboy ...

Forbes contributors publish independent expert analyses and insights. I am a NYC-based journalist covering the luxury and fashion industry. To mark the milestone, the brand has penned its first book ...

HOUSTON — Stetson®, the iconic western-inspired headwear brand, is teaming up with CLC, the nation’s leading collegiate brand licensing agency, to launch a new line of officially licensed hats for ...

If you purchase an independently reviewed product or service through a link on our website, Rolling Stone may receive an affiliate commission. Bruno Mars is back in his fashion designer saddle. Today, ...