Cracker Barrel updated its logo and menu, leading to significant customer backlash and a drop in stock value. The new logo is more minimalistic, removing the image of the man and barrel, while keeping ...

Cracker Barrel is facing widespread backlash after rolling out a new logo and plans to update its restaurants to a more modern style. On Aug. 19, the chain restaurant announced changes to its logo and ...

The fallout from Cracker Barrel's logo change and restaurant makeover isn't over. Shares of the food chain plunged Thursday as customer backlash and investor unease drove the chain’s worst losing ...

Cracker Barrel shed almost $100 million in market value Thursday after its stock plunged following the release of a new logo. The new design eliminates a longstanding drawing of an overall-clad man ...

Cracker Barrel’s stock plummeted $94 million Thursday after the country staple restaurant pushed out an unexpected rebrand of its logo. The 55-year-old company’s share value dropped 7.2 percent ...

When Cracker Barrel unveiled its new logo last week as part of an ongoing brand refresh, it wouldn't have expected the marketing move to spark a public furor and cause the restaurant chain's value to ...

Cracker Barrel stock (NASDAQ:CBRL) jumped another 7.1% after hours after the company capitulated on a controversial change to its longtime store logo, and returned the elderly "Old Timer" leaning on a ...

Restaurant chain Cracker Barrel, known for its cozy décor and Southern-style breakfasts, is facing a backlash against the minimalist redesign of its logo.