Alltown Fresh, the flagship retail brand of liquid energy supplier Global Partners, Waltham, Massachusetts, has launched the ...

Store brands rarely get much credit. They sit on lower shelves, wear simpler packaging, and are often assumed to be lower ...

One of the perks of having such smart and savvy readers is that I know just who to go to when I need advice or input! :-) I did just that a few weeks ago when I started thinking about name brand ...

USA TODAY launched a new online storefront featuring branded merchandise. The store offers popular gift ideas such as sports memorabilia, framed prints, apparel and mugs. Now, USA TODAY is helping ...

Store-brand products are known to be cheaper, but sometimes, they're also better. These generic items have higher ratings ...

Looking for inspiration? The following examples from various campus units show how the rules and best practices from the UB brand guidelines are applied to different products for giveaways or ...

For decades, promotional merchandise has been underestimated. But just as digital, social and traditional media channels have matured, so too has merchandise. It’s become a sophisticated marketing ...

White Castle has launched a new version of its online merchandise store, House of Crave, for holiday shopping, the company said Wednesday. The Columbus, Ohio-based quick-service brand said it is also ...

The store brand juggernaut triggered by pandemic-era inflation and economic uncertainty has passed a tipping point with consumers and may have claimed its first national brand victim. A recent First ...

Nothing says Midwest like Kwik Trip, and nothing is more Midwest than Kwik Trip-branded T-shirts, socks, hats, stickers, keychains and stuffed cows near the convenience store register. Kwik Trip ...

Johns Hopkins University has launched a new and improved online Internal Brand Store, giving faculty and staff streamlined access to bulk ordering high-quality JHU-branded merchandise. Whether you're ...