Ever wondered what political strategists are working on these days? As technology rapidly advances, it’s intriguing to think about how future innovations might shape the way political campaigns are ...

The Campaign Planning & Strategy team collaborates with colleagues within CU Boulder Advancement to deploy strategies and activities related to the successful execution of the university’s first ...

In a campus-wide email sent out to the community on Sunday, Michigan State University officially announced the launch of a strategic fundraising campaign, the first of its kind since 2014. In the ...

High-performing leaders understand the importance of implementing smart business strategies to drive sustainable growth. The right business strategy aligns a company’s objectives with the needs of its ...

Since its launch in 2021, Performance Max (PMax) has transformed how ecommerce businesses approach Google Ads. Google’s machine learning and AI, when applied across its entire advertising ecosystem, ...

Anyone who’s run Google Ads for more than five minutes knows that digital advertising is anything but static. The urge to keep things simple – one set of goals for the whole account, nice and tidy – ...