Opinions expressed by Entrepreneur contributors are their own. Marketing guru Seth Godin addressed alignment in a piece about iTunes falling over its own words and intentions. After reading it, I did ...

“I Have a Strategy No You Don’t — The Illustrated Guide to Strategy” by Howell J. Malham, Jr. (Jossey-Bass, $22.95). Strategy remains one of the most misused and misunderstood words in business. Most ...

The Jobs-to-be-Done Pyramid™ is a new model for product strategy, mapping customer motivation across domains of function, emotion, and identity. People don’t just buy products to perform tasks; they ...

High-performing leaders understand the importance of implementing smart business strategies to drive sustainable growth. The right business strategy aligns a company’s objectives with the needs of its ...