Every successful brand has a clearly defined visual identity outlined in something like a brand book or brand guidelines. In order to be truly useful to your marketing department and your company as a ...

The visual elements of a brand are immensely powerful, even if we don't often stop to analyse them. But as marketers, it's important we have a coherent, coordinated strategy. This guide by Base One ...

Even the clearest, best company strategy will stall if employees don’t connect with it. To get their buy-in and build real commitment, you need a visual metaphor that brings your strategy to life. Use ...

If you haven’t set up a business profile on Instagram already, it is time to start. Instagram has over a billion monthly users, with five hundred million people logging onto the platform daily. After ...

Amid a rapidly evolving communications landscape, one of the most impactful tools at our disposal is as inspired as it is ancient: visualization. Ancient maps and modern infographics alike demonstrate ...