The PRX has become the modern default recommendation for anyone wanting a Swiss watch that looks more expensive than it is.

No other industry is as strongly associated with one nation as watchmaking is with Switzerland. Despite elite timepieces being produced in several other countries, no one uses “like a German watch” or ...

Most watch deals shave a little off a fashion piece. This one is different. The Alpina Alpiner Extreme Regulator is a proper ...

The 31 percent tariff imposed on Switzerland by U.S. President Donald Trump’s new policy has shaken the luxury watch industry. While new Swiss watches will face steep price increases — a $10,000 Rolex ...

Unfortunately, the Swiss Army Automatic does not include a screwdriver, scissors or tweezers. It’s just a good-looking, well-made everyday watch at an affordable price. Victorinox’s world-famous ...

A 39% U.S. tariff on Swiss imports takes effect August 7, hitting luxury watch brands hard. Swiss exports to the U.S. topped $6 billion last year, with brands like Rolex now facing pricing pressure.

Titan Company anticipates a significant surge in luxury Swiss watch sales in India due to the India-EU Free Trade Agreement, ...

On April 9th, tariffs on Swiss watch imports were implemented at a rate of 31%, while EU watch imports are subject to a 20% tariff. There is currently no clear guidance from the administration ...

Swiss watch exports in December 2025 increased by 3.3 percent, marking an upturn in the sector as the U.S. eased its tariffs ...

After a strong first year in India, Swiss watchmaker Atlantic Watches is scaling up its retail presence, banking on rising demand for mid-priced luxury timepieces and India’s growing relevance in the ...

The Swiss, obviously, want to both protect and promote this advantage while also turning a profit, and those dueling priorities are evident in the country’s approach to the Swiss Made stamp, which ...