If you use Google Analytics (GA) – like a large portion of the web – it’s possibly time to start thinking about Google Tag Manager (GTM). GTM is Google’s tag management system that conveniently, also ...

According to a new market research report "Tag Management System Market by Component (Tools and Services), Application (User Experience Management, Risk & Compliance Management, Content Management, ...

The tag management system (TMS) is a software-as-a-service application that applies tags (HTML and JavaScript snippets) to your web-based technologies. It allows marketers to configure what tags go ...

Google simplified its reusable tag design to improve data quality. It added features without the need to modify and install additional code. And, centralized the process of identifying paths to take ...

Digital marketing technology is changing and evolving at a rapid rate. A week doesn’t go by that we don’t read about or meet with a vendor that has a new method of targeting, tracking, delivering or ...

When it comes to digital marketing measurement, tags make the world go 'round. The number of tags deployed on marketers' websites has been increasing faster than the policies in place to manage the ...

Tag management systems are designed to help marketers implement and maintain online applications more efficiently, and without aid from IT. These solutions enable retailers to deploy and manage a ...