Finding the perfect tagline is quite a task. You want something that encapsulates who you are, what you’re about, and why people should choose you. You want it to be punchy and impactful and ...

The difference between a tagline and a values statement comes down to size. A company's values statement encompasses the operation of the entire organization, whereas a tagline attaches itself to a ...

As you know only too well, in the world of small businesses, standing out is key. Actually, needing to stand out is not even an issue, it is a given. No, instead the issue is: How can you stand out?

Forbes contributors publish independent expert analyses and insights. I am an advertising veteran and current CEO of Ideasicle.com. Just because you have a tagline doesn't mean you have a brand idea.