Primark’s first TV campaign delivered record ad awareness, double-digit denim sales growth and helped shift quality ...
A rescue dog with its own TV ad is the latest weapon of the commercial television marketing body Thinkbox. In a 60-second spot set to Bachman-Turner Overdrive's You Ain't Seen Nothing Yet, a scruffy ...
Harvey the dog has returned to TV screens in his last ad for Thinkbox, to tell the world that he is in love. Created by The Red Brick Road, the new TV ad will premiere on broadcast TV on Boxing Day ...
A study reveals that despite the hype around the cultural impact of content creators and podcasts, the UK public sees them as the least culturally significant part of the media landscape. The Cultural ...
Thinkbox has announced the launch of TV Masters, a free and fully accredited online training course in TV advertising, which is set to train over 2,000 people in its first year. It has been designed ...
For an organisation so keen to talk about TV, Thinkbox is remarkably coy when it comes to itself. The TV marketing body responded to mounting speculation last week that ITV was ready to pull the plug ...
The concept is to help the intended audience of advertisers, media planners and buyers, creative agencies, auditors and journalists to understand and navigate the world of TV advertising and get the ...
An icon in the shape of a lightning bolt. Impact Link Earlier this week Google advised advertisers to shift 24% of their TV budgets to YouTube if they want to reach an audience of 16 to 34-year-olds.