The 22 dedicated team members of the Scion brand will be given the opportunity to take on new positions at Toyota. During its existence, Scion was used to test out sales and marketing strategies ...

Car manufacturer Toyota Motor Sales U.S.A. is ramping up its mobile strategy for the new Prius C ... Car manufacturers have tested mobile marketing for years, but what makes the Toyota campaign unique ...

Toyota Motor Asia Pacific has picked creative ... As lead agency, Virtue APAC will manage strategy, creative, production and distribution of the campaign, which will span across launch activation ...

Toyota and Lexus will be simplifying its EV and ICE lineup and the upcoming ES will be the first to be introduced with the ...

It also argues that Toyota is unique in the amount ... we’re not a fan of Toyota’s EV strategy. And a lot of the reason for that is their misleading marketing related to electric cars, which ...

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Are you a print subscriber? Activate your account. By Lindsay Rittenhouse - 4 hours 29 min ago By Garett Sloane - 5 hours 35 min ago By Lindsay Rittenhouse - 9 hours 42 min ago By Ad Age Studio 30 ...

Toyota’s7203-0.37%decrease; red down pointing triangle chief executive always said he wasn’t a skeptic about electric vehicles—he was a realist. Longtime CEO Akio Toyoda called himself a ...

According to an wide-ranging article in Automotive News, Toyota is taking an almost blank-slate approach to its EV strategy. The trade publication claims to have spoken anonymously with several ...

Toyota has globally focused more on hybrids - which combine gasoline engines and batteries - than EVs. That strategy could pay off as worries about charging infrastructure and high prices curb ...

Marketing hinges on specificity. If all products and services could be marketed the same way, that would defeat the purpose, wouldn’t it? You wouldn’t try to sell a vintage Chevy Blazer by ...