Toys “R” Us has seen a wave of backlash after releasing its latest advertisement, fully created using OpenAI’s generative video artificial intelligence tool Sora. The ad depicts the American toy ...

How do you revive a diminished but once mighty brand in 2024? Two letters: AI. Toys R Us — which, after going bankrupt in the late 2010s, is now mostly a shop-inside-a-shop in Macy’s department stores ...

For nearly a decade, Connie was editor in chief of CNET, overseeing an award-winning team of reporters, editors and photojournalists producing original content about what's new, different and worth ...

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WASHINGTON (AP) — A Toys ‘‘R'' Us television commercial, which features the company's mascot, Geoffrey the Giraffe, inhaling helium from a balloon, has drawn the ire of anti-drug campaigners who say ...

Five years ago, Toys ‘R’ Us looked like it was gone for good. The shelves were empty, Geoffrey the Giraffe was retired, and a ...

A beloved toy store chain that years ago shuttered locations across the country due to heavy financial struggles is reopening ...