Five years ago, Toys ‘R’ Us looked like it was gone for good. The shelves were empty, Geoffrey the Giraffe was retired, and a ...

On Monday, Toys “R” Us announced that it had partnered with an ad agency called Native Foreign to create what it calls “the first-ever brand film using OpenAI’s new text-to-video tool, Sora.” OpenAI ...

Celebrate the season with Geoffrey’s annual list of fan favorite toys and in-store events. NEW YORK--(BUSINESS WIRE)--Macy’s and Toys“R”Us® are kicking off the holiday season with the unveiling of ...

The iconic toy company Toys “R” Us is facing backlash online after releasing a short promotional film generated almost entirely by artificial intelligence (AI). The film, made using OpenAI’s new ...

Here are five nostalgic, standout memories from Toys R Us on Long Island, where there were retail stores in Valley Stream, ...

Toys R Us touted the release this week of the first “brand film” created by OpenAI’s Sora, which generates video from text instructions. But the online commercial promoting the current state of the ...

A Toys “R” Us executive called the company’s AI-made video “successful” despite the controversy it generated online, saying in an interview with NBC News that the company would add generative ...

Toys "R" Us is no longer with us, but Geoffrey the Giraffe is back for the holidays. Kroger announced on Friday that it will bring Geoffrey's Toy Box displays to hundreds of participating stores ...

The new seasonal stores include two in the Philadelphia area: one at the Deptford Mall in South Jersey, and another at the ...

The spot, which is garnering mixed reviews online, tells the brand's origin story via the highly anticipated tool from the company behind ChatGPT. By Kevin Dolak Revived retailer Toys ‘R’ Us is the ...

A temple to the gods of molded plastic and parental bankruptcy, Toys 'R' Us is Charles Lazarus’s glittering gift to sugar-rushed children and their exhausted guardians. With Geoffrey the Giraffe ...

NEW YORK--(BUSINESS WIRE)--Macy’s and Toys“R”Us® are kicking off the holiday season with the unveiling of Geoffrey’s Hot Toy List for 2024, featuring the hottest toys for every age and interest. This ...