You may have heard of relationship marketing, where you sell by forging connections with your customers. Transactional marketing is the opposite: Instead of worrying about relationships, your ...

Developed by Eric Berne in the 1950s, transactional analysis is a theory about personality and communication. At the center of transactional analysis lies face-to-face communications and three ego ...

Communication is one of the key aspects of any business, and when it comes to mergers and acquisitions, insufficient communication can significantly harm all parties involved. Therefore, throughout ...