Gone are the days of a local shopping center or department store serving one community. Today, e-commerce sales grow at the astounding rate of 20% each year, increasing even more during the pandemic ...

Discover how customer-driven pricing sets prices based on perceived value and its impact on e-commerce, affecting consumer choices and competitive strategy.

Commerce media has emerged as the fastest-growing segment of digital advertising, fundamentally changing how brands connect with consumers at the moment of purchase. As retailers and ecommerce ...

Performance marketers are turning to AI to navigate rising costs, data loss and increasingly complex shopper journeys – and it’s working. Creative is more personalized, targeting is sharper and ...

Logistics management is the lifeblood of any business that deals with physical goods. It’s not just about moving products from point A to point B—it’s the art and science of planning, implementing, ...

In my last post, I began a series leading to the development of a Business Continuity Event Management (BCEM) plan, with an overview of BCEM management. In this installment, we’ll continue our ...