Microsoft Advertising remains the underappreciated gem in the digital advertising landscape. While Google Ads dominates search globally, Microsoft’s ad platform has quietly built a significant ...

In the last decade, digital technology has seen unprecedented growth at a global level, revolutionising several industries including the business of marketing and advertising. The latest CMO survey 1 ...

Microsoft Advertising underwent significant restructuring in March 2024 and is now part of a new division called Microsoft AI, marking a pivotal integration of AI across all company operations, not ...

LinkedIn targeting in Microsoft Advertising exists to help brands message-map their best creative with the ideal audience. When approached thoughtfully, it allows you to apply professional ...

Microsoft Advertising has found that AI can not only generate the information users want most from a query, but can analyze and determine future intent based on the signals it receives direct from the ...

Understanding the timing of revenue peaks and the rise of deal-seeking behaviors among consumers is key to holiday marketing. It's important for advertisers to capitalize on search for driving online ...