Typically when we need to purchase a new foundation we make a laundry list of all the things we want to the makeup to do. Then we head to the store and begin swabbing shades on our chins and on our ...

When it comes to makeup – and more specifically complexion products – few things are more transformative than finding your perfect match. But sometimes (read: most of the time), that's easier said ...

KUTV — Imagine looking picture perfect this Holiday Season. Today you can save that trip to the store and your time consulting with any salespeople to color match your makeup by using this ...

"Undertones speak to the overall warmth or coolness of your skin tone," Helen says. "Undertones are generally referred to as cool/pink, warm/golden/yellow or balanced/neutral. Skin tone is more about ...

Identifying your skin’s undertone (cool, warm, or neutral) can help you select the most flattering foundation and clothing colors. You can determine your skin’s undertone by checking the color of your ...

As a woman of color with dark skin prone to hyperpigmentation, picking a good foundation is akin to gambling in Vegas: victory is uncertain, getting played is likely, and expectations are generally ...

Finding the right base makeup shade has become more challenging as more shoppers move online. Without in-store swatches, many rely on guesswork, screenshots, or lighting tricks that rarely give ...