Facebook has never been a more important platform for marketing. An incredible 94 percent of marketers use Facebook, with two in three citing it as their most important social media platform, ...

Every successful brand has a clearly defined visual identity outlined in something like a brand book or brand guidelines. In order to be truly useful to your marketing department and your company as a ...

The visual elements of a brand are immensely powerful, even if we don't often stop to analyse them. But as marketers, it's important we have a coherent, coordinated strategy. This guide by Base One ...

A fake photo of an explosion near the Pentagon once rattled the stock market. A tearful video of a frightened young "Ukrainian conscript" went viral: until exposed as staged. We may be approaching a ...

Visuals rank above blogging and videos as the most important type of marketing content, according to the “2018 Social Media Marketing Industry Report” by Social Media Examiner, which surveyed 5,700 ...

If you haven’t set up a business profile on Instagram already, it is time to start. Instagram has over a billion monthly users, with five hundred million people logging onto the platform daily. After ...

Shaun Nolan does not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and has disclosed no relevant affiliations beyond their ...