When Mattel introduced Hot Wheels back in 1968, the 1:64 die-cast cars were almost an instant hit. Using television to advertise the bright little cars with moving wheels to a wide audience likely ...

Hot Wheelsis adding three major automakers to its partner roster, announcing new collaborations with Lamborghini, Aston ...

We're sure you're by now well aware that musty, dusty cases of 1960s and 1970s Hot Wheels moldering away in the attic may—or may not—have some treasure contained within. No, we don't mean treasure of ...

As a boy, Bruce Pascal reveled in testing the limits of his Hot Wheels. He might squeeze a firecracker into one of the miniature metal cars and set it off, or flatten one with a hammer to see whether ...

Kids are still playing with Hot Wheels, those gleaming toy Camaros, Cougars and Corvettes you got for Christmas or your birthday, years and years ago. But those kids, who are sending new and even ...

Hot Wheels are one of the most beloved and iconic toys. They’re one of the most reliably affordable, too. You can always count on Hot Wheels to meet you with a modest price tag — well, not always.