Search Engine Roundtable

Google Clarifies URL Structure Guidelines With Supported Characters

Google has updated its URL structure guidelines to specify what characters Google Search supports in URLs. The introduction paragraph now leads off by saying, "Google supports URLs as defined by RFC ...
Searchenginejournal.com

Google: Click Depth Matters More for SEO than URL Structure

Google’s John Mueller revealed that more weight is given to pages in search results based on how many clicks it takes to get to them from a site’s home page versus the URL structure. This topic came ...
Search Engine Roundtable

Google: URL Folder Structure Doesn't Need To Match Content Folder Structure

Clean URL structure is generally a good practice regardless. — John ☆.o (≧ ≦)o.☆ (@JohnMu) November 22, 2017 So no need to go nuts about this for your SEO and 100% do not change what you have already ...
Searchenginejournal.com

Google’s Best Practices for the URL Structure of AMP Pages

Google’s John Mueller recently explained the do’s and don’ts of choosing a URL structure for AMP pages. This was explained during a Google Webmaster Central hangout held on April 9. Mueller answered a ...