Revolutionary advertiser Leo Burnett once said, "Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read." What's good advice for writing ad copy also works when writing a ...

PowerPoint is a powerful presentation tool that allows you to provide a visual impact on your listeners. In small business, this tool is especially beneficial in capturing the attention of potential ...

Words are at the heart of all great presentations. Since most communicators don’t pass their scripts to a professional copy editor before creating their slides, they need guidance. Three books ...

Carly Quellman, aka Carly Que, is a multimedia strategist and storyteller at the intersection of technology and the humanities, investigating how perspective can enhance, rather than overstimulate, ...

If you're one of the estimated 300 million people participating in Zoom meetings every day, you're probably struggling to keep your audience's attention or fighting to stay awake yourself. A recent ...

Every year I teach a class of elite business professionals who are enrolled in an executive education program at Harvard University. They are required to participate in group and individual ...

I was recently tasked with creating a presentation for a client. I was unsure as to whether it was going to be verbally presented via Zoom or handed off via email, so I needed to edit the presentation ...