New research from CreativeX reveals that improvements in the Creative Quality Score* (CQS) could unlock up to $47.8 billion in media efficiencies across the advertising industry. A 10 percentage point ...

Only 4% of people appearing in global ads are over the age of 60, according to a study from creative data platform CreativeX. An analysis conducted by the company assessed more than 126,000 global ads ...

Brands are still significantly underrepresenting the large, affluent audience of people over age 60, according to a new analysis from CreativeX. The creative tech company analyzed more than 126,000 ...

CreativeX, a technology company that helps brands make decisions on creative elements based on data, announced $25 million in funding from Guggenheim Investments with participation from Beringea, the ...