The first four-day-long Prime Day sale, is expected to generate as much spending as two Black Fridays, Adobe reports today, with AI tools and influencers driving growth.

Mashable's Shopping team has been covering Amazon Prime Day since 2018, and this year, we've got our work cut out for us. The retail giant has extended its flagship members-only sale to four days for 2025.

Amazon Prime Day 2025 started at midnight on Tuesday 15th July, and will run until 11:59pm on Friday 18th July. For four days, Prime members have access to thousands of deals across every shopping category, from health and home to fashion and beauty. New deals and time-limited discounts will be announced throughout the epic sale event.