Apple’s upcoming iPhone 17 is expected to launch in early September and is rumoured to have major screen upgrades that will improve the user experience. The display upgrade

Pricing remains one of the most closely watched aspects of any Apple launch. Industry whispers suggest that Apple has softened the blow of Trump-era tariffs by expanding its US-based manufacturing, though Asia continues to play a crucial role in its supply chain. This means fluctuations in cost remain a possibility.

Tech media outlets seem to agree on Sept. 9 for the 2025 reveal date. The iPhone 16 and iPhone 16 Plus models are available in five bold colors: black, white, pink, teal and ultramarine. The iPhone 17 series could be coming in early September.

The most widely discussed rumor is that Apple might be introducing its slimmest phone ever, the iPhone Air, which may replace the iPhone Plus. This rumored device is said to have a profile thickness of 5.5 mm, making it about 0.08 inches thinner than current iPhones. It’ll also feature a 6.6-inch screen.

The rumoured schedule is based on analysis of Apple’s historical release patterns and information from sources such as Bloomberg’s Mark Gurman and Forbes.

August, meaning that Apple's annual iPhone event is just around the corner. This year, Apple is expected to unveil the iPhone

The standard iPhone 17 could see some welcome display upgrades. At least one supply chain source claimed it will add a 120Hz variable refresh rate (ProMotion) display, which the Pro series has used since 2021.

Discover Apple's 2025 lineup: iPhone 17 Pro Max, AirPods Pro 3, Apple Watch Ultra 3, and more. Release dates, features, and innovations.

Which of the flagships would be a smarter buy? The Apple iPhone 17 Pro, or the Pixel 10 Pro? Here’s a detailed comparison for a greater understanding.