Apple CEO Tim Cook today said that Apple TV+ is driven by a commitment to storytelling and artistic excellence, rather than ...

Apple CEO Tim Cook says Apple TV+ isn't about selling more iPhones, pushing back on a common assumption about the streamer’s ...

CatholicVote challenged Tim Cook on religious tolerance after an Apple TV+ scene showed characters stealing and disrespecting ...

Tim Cook and Lewis Hamilton are on top of the world. Or so it seems, as the CEO of Apple and the Formula 1 racing superstar ...

The immense spending on Apple TV+ projects like "F1" is less about selling more iPhones to the public, and more about the art ...

Apple has shelled out untold millions on original content for Apple TV Plus. And CEO Tim Cook acknowledged that it isn’t necessarily looking for a financial payback on that investment.

There aren't many ways the Apple TV 4K can be improved, but I can think of one neat upgrade for us home cinema specialists ...

In a new interview, Apple CEO Tim Cook and other execs go in-depth on why Apple TV+ exists and is just now hitting its stride.

And so yes, we always see things we can do. [Tim Cook: This is the future of television, coming now.] And then there is Apple TV and suggestions that Apple wants to do much more in the television ...

Apple CEO Tim Cook and Brad Pitt surprised fans at the company's Fifth Avenue flagship store over the weekend to promote the ...

But Apple boss Tim Cook is doing his part to drive tune-in for Team Lumon. Cook stars in a “Severance”-themed promo video released Friday by Apple. In the spot, Cook is reporting for work at ...